Superior Grocers opened its first store in Covina, California in
TRENDS Modern grocery retailers continued to grow well in due to the increasing number of supermarkets and hypermarkets. Retail Supermarkets Nigeria Ltd opened five new Shoprite outlets in and a further four new outlets intaking its total number of outlets to Its competitor, Artee Industries Ltd, opened five new supermarkets in under its Spar brand.
Consumers are increasingly shopping through modern grocery retailers due to comfort and convenience. This boosts overall grocery retailers, since sales through modern channels are unable to avoid tax, as is the case for many traditional retailers.
Although traditional retailing continues to dominate, even smaller stores such as independent small grocers and convenience stores, are now imitating the bigger outlets; for example, in terms of products on offer and later opening hours. Grocery retailers is fragmented because there are numerous small grocery retailers present, and until Retail Supermarkets Nigeria entered the landscape, there were hardly any large-sized chains within the channel.
Its Shoprite brand has been fairly popular in Nigerian cities in which it is located, because of its wide product variety, competitive pricing and good locations.
The fact that its main outlets are located in shopping centres where there are other attractions such as cinemas and other retail outlets, is another positive factor for the retailer. PROSPECTS The development of modern grocery retailers remains in its early stages, but the positive performance witnessed in is expected to last in the long term, and therefore be positive for the growth of overall retailing.
There is also a shift away from unpackaged to packaged groceries. Shoprite, Spar, and highly likely Wal-Mart Stores Inc which has shown an interest in expanding into Nigeria are expected to drive development of new outlets over the forecast period, whilst local players such as Addide Ltd are set to expand their comparatively smaller stores.
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Superior Grocers opened its first store in Covina, California in Since then, Superior has grown to over 45 stores throughout Southern California.
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The total number of stores is still 22 because the Twelve Corners store closed several days before the new store opening. Features of this 26, square foot store include white marble facing, a foot high arched ceiling, an foot meat counter, and a carpeted bakery area where customers watch pies and doughnuts being made.
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