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I will Lipton tea commercial analysis write to the Packaging development manager in Europe requesting for more information on this topic. After which I make find the strengths, weaknesses, threats and opportunities of this end format. I can also compare the sales before and after the format change, all this will finally enable me to also put in place the Ansoff theory in my analysis.
The research might lack accuracy in a few instances for two chief reasons. Firstly, since it will entirely be carried out from Europe, I may not be able to verify the reliability of some of my sources.
Drink Positive with Lipton® tea products and discover the tasty and refreshing drinks from the world's leading tea brand. Competition for Lipton includes International Delight, Snapple, Gold Peak Iced Tea, Pure Leaf Tea, Honest Tea and the other brands in the Food & Beverage: Coffee & Tea industry. You can connect with Lipton on Facebook, Twitter and YouTube. Product Analysis: about the Product feature, attribute Lipton has been dominating the world tea market with the company’s tea-based drinks including leaf tea, infusions and ready-to-drink tea. For the last decade, the health benefits of tea have gained wide coverage in the media.
Secondly, Unilever is a private enterprise; hence I may not be able to access confidential financial results very accurately.
Executive Summary An introduction will be given which will introduce Unilever as a Private enterprise. Followed by the divisions of the company into foods and household goods.
Then the brand under which this particular tea bag falls, Lipton will be introduced. A brief section about the influences of Packaging in Lipton tea will be included in the introduction. This introduction giving the background will provide a good understanding of the packaging department in the company and help in the project.
The introduction will be followed by the findings of the research, that is, how the tea bag format was before and how was it changed. This will also include pictures of the old and the new tea bags.
The results will show the increase or decrease in sales with an illustrated bar graph. This report will come to its final part with a discussion and analysis of the findings. The reasons for the change in sales, the new customer perception, the approach to gaining a to competitive edge will all be included.
It was also have the Ansoff matrix to show what strategy Unilever chose to gain a competitive edge in packaging of their product.
A conclusion will be drawn from the above analysis and any needed recommendation will finish the report. Unilever Best Foods is the largest foods company in the world, with a turnover of close to 50 million US dollars annually. It has to main divisions foods and household personal care.
Foods division has got famous mega international brands like Knorr, Walls, Lipton etc. In this assessment, we will deal with Lipton, the brand which falls under the beverage category of foods division.
Lipton includes all hot and cold tea based drinks. Lipton targets young adults, aging 16 to 28 years. The mission statement is The plan of action which it takes to achieve the aim is as follows: These advertisements highlight the health benifit of drinking Lipton Tea.
Various promotions and activations are also organized by the Marketing development to include and influence the young adults. In Europe tea is mainly prepared through tea bags. Unilever has got a centralized packaging development department, which controls and defines tea bag packaging.
Packaging has got fundamentally three roles to play, i contain the product ii communicates what it contains and iii delivers the product to the consumers. The packaging is developed in such a way that it should help attract the customer when it is displayed at retain outlets.
It must keep the product as fresh as it was manufactured.
Packaging is organized as below:Lipton Tea Commercial Analysis Research Paper Individual Assignment #2 Analysis on Lipton Ice Tea, Oishi Green Tea, Fuji Green Tea.
Brand analysis consist of 4P's In , the tea industry reached the $ billion category and it is expected to continue growing indefinitely (Mintel ). The new Lipton Organic Black Tea is made with the finest USDA Organic and Rainforest Alliance certified black tea leaves picked at the peak .
Product Analysis: about the Product feature, attribute Lipton has been dominating the world tea market with the company’s tea-based drinks including leaf tea, infusions and ready-to-drink tea.
For the last decade, the health benefits of tea have gained wide coverage in the media. Lipton tea commercial analysis essay. November 21, By Leave a Comment. Orwell essays shooting an elephant imperialism rogers and smith evaluation essay engstrom auto mirror plant essays about education historical essays and studies .
Lipton Iced Tea, in many markets known as Lipton Ice Tea, is an iced tea brand sold by Lipton. Lipton Brisk. Brisk, formerly Lipton Brisk, is an iced tea brand distributed primarily in North America as a joint venture between Lipton and PepsiCo.
It. Product Analysis: about the Product feature, attribute Lipton has been dominating the world tea market with the company’s tea-based drinks including leaf tea, infusions and ready-to-drink tea.
For the last decade, the health benefits of tea have gained wide coverage in the media.