This will consist of the basic introduction followed by the overall telecomm market in UAE. In the concluding part the future strategies of Etisalat will be analyzed. Once the blog will be done, another blog, dealing with the financials of Etisalat will be rolled out soon. Introduction Emirates Telecommunication Corporation, branded as Etisalat is one of the major telecommunication companies in the world, operating across Middle East, Asia and Africa.
Etisalat is a service provider company which provides newest technology in terms of eye catching offers on all its products and services like phone lines and cellular phones at very attractive and focused prices.
As it is related to technology so the company required high initial investment and thus initial costs of the company remains very high. If we compare costs and revenues then also initially the costs would be higher but later on it adjusts its value.
Statement of the Marketing Goal Etisalat Company is basically focusing over expansion strategies these days and thus all its strategies are focused on such strategies.
For expansion company is focusing over brand awareness marketing techniques and for that they have tried to manage the company marketing strategies in a new and innovative manner.
This particular attribute will be extremely constructive to users which may be oil engineers who basically travel towards separated areas for the sake of work and secondly the businessmen who makes tour outside the country.
Major competitors of Etisalat are as follows: MobiNil is a national company, whereas Vodafone is a multinational company. So organizational point of view, expansion is main focus as it is expanding its services all through different countries of the world.
Target Market Segments Basically the target segments which Etisalat targeted were segmented into several different groups. While in geographic segmentation people living in cities, people living in urban areas, people working in remote areas all were targeted and different products were offered to them.
Marketing Mix Product Etisalat has several different product categories which it is offering to its clients, list is given below.Jun 08, · Free Essays on Etisalat Strategic Analysis KG - Strategic SWOT Analysis Review Summary “Fichtner GmbH & Co.
KG - Strategic SWOT Analysis Review” provides a comprehensive insight into the companys history, corporate strategy, business structure and operations.
The Market. Emirates Telecommunications Company - SWOT Analysis company profile is the essential source for top-level company data and information. Emirates Telecommunicat.
A SWOT analysis of a telecommunication company appraises the company's health by looking at its resource strengths and weaknesses concerning the quality of how it sends and receives data and.
The Etisalat Group’s new strategy will target inorganic growth opportunities through majority control of well-positioned operators within target geographies of Middle East, Africa, Asia, and Eastern Europe.
Conceptual Definition of SWOT Analysis SWOT Analysis, which stands for Strengths, Weaknesses, Opportunities and Threats analysis, is a system or process of considering the internal and external factors affecting the performance of an organization in relation to competitor or market situation.
It is also known as TOWS analysis. 1 Flevy (heartoftexashop.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates.